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Branding, logos, marketing web design, wordpress theme design, wordpress integration, print collateral and social media asset design


I conceptualized and designed a custom theme shop starting with the logo and branding through to the marketing site. I then moved onto the design of the WordPress themes themselves. This included designing the custom LayeredCraft page builder that sits on top of the WordPress core framework.

As a new brand, I had the chance to create an entire company’s image from scratch and spent a great deal of time doing research into different markets to determine trends and needs. Having spent the past 7 years as a theme developer I was primed with first hand knowledge of best practices and pit-falls. This resulted a beautiful set of themes, templates and landing that range from wedding site to musician site and multi-purpose corporate sites.


A great deal of attention was paid to the details handmade icons that give LayeredCraft it’s signature look. I wanted to create a set of icons that were almost like mini-instruction booklets and visualized in a very fluid way what the product features are, what they do and how they work.

Theme Design

My tasks

  • Brand creation
  • Global theme elements
  • Theme Design (landing page template, shortcodes and custom post types)
  • Custom graphic and icon design
  • Q&A
  • Photography and editing
  • Copywriting
  • Responsive testing
  • Marketing collateral design
  • Ad and social asset design